Many businesses underestimate the power of LinkedIn as a recruiting and marketing channel. LinkedIn features amazing tools that help businesses target both active and passive candidates, particularly for white-collar jobs.
Hootsuite insights show that businesses with well-optimized LinkedIn profiles receive twice the amount of views as companies with incomplete profiles.
Optimizing your Linkedin company page can go a long way in driving business results, promoting career opportunities, and creating brand awareness. Online casinos like NetBet also have LinkedIn pages as the platform has a huge global audience with over 720 million users. Here’s how you can improve your LinkedIn Page:
Optimize Your Company Page for Search Engines
A well-optimized company page includes keywords, links, and content that best represents their offerings. People who visit your page either come directly from LinkedIn or search topics related to your industry on search engines.
If you want to drive traffic from search engines to your LinkedIn Company Page, your page must include popular words and phrases that your target audience may be looking up. You can also improve your search rankings by adding links to your page. All your marketing pages, from your website to the company blog, should link back to your LinkedIn Page.
1. Create Employee Advocacy Groups
By using your employees’ first-degree connections on LinkedIn, you can attract the platform’s top talent to your company. Though there are many ways to encourage employee engagement, the best way to go about it is by creating employee advocacy groups.
Your employees can advocate for your company by following the company page, replying to all company updates, and posting ads and other content related to the company. All employees must also add their job position to their personal profiles.
One of the most effective ways to encourage employee engagement is by posting their milestone on the company page. Whenever an employee excels in a project or closes a deal, appreciate them publicly.
2. Place Ads & Use Sponsored InMails
One of the many ways to expand your reach on Linkedin is to sponsor your best content. With LinkedIn text and visual ads, you can reach your audience’s profile pages, homepages, and groups.
Sponsored InMails, on the other hand, functions as email marketing and allows you to reach out to your customer on a personal level. This personal touch in your marketing can be an important differentiator and give you a competitive edge.
3. Create Brand Ambassadors & Join LinkedIn Groups
Select a bunch of employees from different managerial levels to act as brand ambassadors of your company. All ambassadors should have great records and excellent communication skills. They must understand all aspects of your vision statement and be able to relay company values in an efficient manner.
4. Follow LinkedIn analytics
If you want to better understand the fluctuations in post engagement, you must follow Linked analytics. The platform provides detailed analytics that businesses to what days and hours gather the highest number of responses for their posts. LinkedIn analytics provide detailed follower demographics which enables you to better target your audience and engage with potential candidates.